Curriculum Vitae

EDUCATION

University of Mary Washington – Fredericksburg, VA
Bachelor of Liberal Studies – Major Business Leadership & Management
Graduated May 2022
Honors: Magna Cum Laude

PROFESSIONAL EXPERIENCE

Powell’s Furniture & Mattress, Digital Marketing Manager
2017 – present

• Manage all online marketing initiatives and strategies including lead generation, email, and video marketing to increase sales and revenue for the company
• Serve as Google marketing lead, managing guiding strategy across all Google advertising platforms
• Maximize technical and creative opportunities utilizing social media, targeted and SEO marketing
• Responsible for all online aspects of launching a campaign including but not limited to design, development, and implementation
• Manage the social networking and search engine optimization to maintain a client base, while increasing brand awareness and customer engagement
• Develop an online marketing plan, conduct research, and utilize the most current strategies in order to position the store in the marketplace
• Supervising all search engine marketing campaigns, tracking results, analyzing statistics, and stay up to date for potential, new online marketing opportunities
• Attend conferences and trade shows to learn what is “in” and what is “out” in the furniture industry in order to mirror or mimic the successful strategies and trends of others in the furniture industry.
• Manage and respond to all customer reviews.
• Optimize search engine tasks to improve page content, ensure efficient site structure, keyword relevancy, etc.
• Managed, promoted, advertised, and ultimately won the Best in the Burg campaign for Furniture and Mattress Stores in the Fredericksburg Area.

SILVER COMPANIES, Marketing Director and Project Coordinator
2011-2016

• Primary responsibility is the creation, development and publishing of all commercial and retail sales/leasing marketing research, demographics, mapping, and production of products as simple as a flyer to as complex as full marketing binders.
• Utilize ESRI for demographic analysis, and LoopNet and costar to review listings and market data to generate marketing packages for Commercial/Retail leases and sales.
• Research and generate leads for Commercial/ Retail lease and sales opportunities
• Set up and administer project tours and visits, and negotiations of potential commercial and retail leases and/or sales
• Create, review, and finalize legal documents (sale/purchase agreements, deeds, and easements) for closings and document recordation for real estate sales and leasing for both commercial and retail.
• Prepare and process through local county governments and VDOT permit offices for the processing and permitting of commercial/retail construction projects
• Work directly with the local economic development authorities and other such organizations to track current and future transportation, municipal, and residential housing projects as to benefit our/my clients in commercial and retail markets as to place them where needed
• Maintain close and direct relationships with owners, brokers, and developers before, during, and after construction, a sale, or a lease to maximize customer satisfaction and to capitalize on future opportunities
• Create, review, and distribute all due diligence packages for all contracts
• Directed special events including creating guest list, assests, itinerary  

Simms Furniture Shipping/Receiving & Warehouse Manager
2010-2011

• Manage all operations of retail furniture warehouse receiving, deliveries, inventory, delivery routing, and repair schedules
• Prepared, submitted, and tracked all purchase orders, delivery schedules, and merchandise intake
• Review invoices, dispute and rectify any and all inaccuracies and validate for payment processing
• Maintain contact with vendors regarding order status, shipment of inventory, and estimated delivery time
• Tracked and maintained warehouse deliveries, shipments, and inventory schedules as well as inter ­ company deliveries between multiple stores and the warehouse
• Managed the entire warehouse and delivery staff, and was responsible for scheduling all customer deliveries and advising customers of delivery/order stat us
• Responsible for resolving elevated customer calls, questions, and concerns

Silver Companies, Project Coordinator
2006 -2010

• Maintain multiple executive calendars, itineraries, finances, travel schedules, and travel bookings
• Create and track project correspondence
• Read and interpret plats, construction plans, and tax maps for the purposes of applying for and tracking permits
• Create, review (alone and with legal counsel), notarize, and record legal documents (sale/purchase agreements, deeds, and easements)
• Create and process lien waivers, legal information, municipality communications/ordinance updates, invoicing, job costing, vendor certificates of insurance, and payment disbursement, including direct coordination of accounts payable.
• Handled the front desk as needed, served as the office coordinator, kept the server tape backed up
• Kept a neat, organized, and current inventory of all active and archived project plans and fil es.
• Required to maintain registered notary public stat us for the state of Virginia.

Richmond American Homes, Construction/Operations Department Coordinator
2005-2006

• Tracked and recorded construction progress of all new homes
• Analyzed plans to ensure all possible options for a home designs were available, offered, and appropriately priced
• Manage weekly construct ion progress reports and meetings
• Compared home option budgets to the buyer pricing options and adjusted prices as necessary for appropriate profit margin
• Set up and tracked utility service/ accounts for all new homes
• Input and disbursed all job initiation orders and custom design options for each new home

POWELL’S FURNITURE, Lead Inventory Specialist
2002-2005

• Prepared, submitted, and tracked all purchase orders of furniture retail sales
• Updated and maintained appropriate purchasing logs, review invoices, dispute and rectify any and all inaccuracies and validate for payment processing
• Maintain contact with vendors regarding order status, shipment of supply containers, and special promotions
• Tracked the overseas container shipments, estimated arrival times, status, and customs status and clearance
• Tracked and maintained warehouse deliveries, shipments, and inventory schedules
• Managed individuals responsible for scheduling customer deliveries and advising customers of delivery/order status
• Responsible for resolving elevated customer calls, questions, and concerns

VOLUNTEER AND COMMUNITY SERVICE/OUTREACH

Spotsylvania Crime Solvers Board of Directors – Director of Digital Marketing

AFCEA (Armed Forces Communications & Electronic Association) Board of Directors Quantico-Potomac Chapter – Director of Events and Marketing

Lloyd F Moss Free Clinic – Nurse/Patient Coordinator & Office Aid

YMCA – Volunteer Assistant Swimming Instructor

REFERENCES

Available upon request

SKILLS

Computer/Technical: Proficient in the following:

• All Microsoft Office applications (including Excel, Access, PowerPoint, Word, Publisher, and Outlook)
• Adobe (including Photoshop, lnDesign, Page, Spark and Illustrator)
• ESRI
• Costar
• LoopNet
• Social Media Market (including but not limited to Facebook, Twitter, Snapchat, lnstagram, Pinterest, and YouTube)
• Constant Contact
• Word Press
• Google Earth Pro